MY
STORY.
I’m a marketing and branding professional passionate about storytelling, digital strategy, and audience engagement. With experience in the entertainment, music, and tech industries, I specialize in brand strategy, audience engagement, and market positioning. I’ve led digital campaigns, supported talent and product promotions, and contributed to competitive research that informs high-impact storytelling. My communications, marketing, and entertainment background gives me a unique perspective on digital trends and consumer behavior. I thrive in creative, fast-paced environments where I can blend strategic thinking with innovative execution. Whether developing campaigns, managing digital platforms, or crafting compelling narratives, I’m always looking to connect brands with their audiences meaningfully.
University of Southern California
Undergraduate Degree
2021-2025
Bachelor of Arts, Communication -
Annenberg School for Communication
Minor,
Marketing -
Marshall School of Business
Minor,
Entertainment Industry -
School of Cinematic Arts
Zevtron -
Communication & Marketing Lead
2021 - Present
Created cross-platform marketing content, including persona-driven campaigns, email outreach, LinkedIn initiatives, and promotional materials to boost brand visibility.
Led HubSpot integration, migrating Salesforce, Mailchimp, and other data; built automated workflows, segmented outreach, and pipeline tracking to improve efficiency.
Managed CRM operations in HubSpot, overseeing lead processing, onboarding, sales order management, and branded collateral production.
Conducted market research and competitive analysis to inform proposals, refine messaging, and track performance with Google Analytics and HubSpot.
Surfdog Records /
Dave Kaplan Management -
Social Media & Marketing Intern
2023
Produced and edited multimedia content, including music videos and promotional materials, to enhance artist visibility.
Managed merchandise production, sales, and distribution while overseeing inventory logistics.
Assisted in developing album artwork and marketing collateral to support promotional campaigns.
Organized and maintained artist data, contracts, and other essential records for operational efficiency.
Conducted A&R research by scouting talent, attending live shows, and analyzing market trends.
Pi Kappa Alpha Fraternity
Gamma Eta Chapter
2022-2025
Social Chair & Event Planning Manager -
Managed a $110,000 budget, overseeing event coordination and fostering campus partnerships.
Recruitment Committee Member -
Led engagement strategies for 700 prospective members.
Outreach Committee Member - Developed initiatives to strengthen community relations and philanthropic efforts.
Marketing & Branding
Digital & Social Media
Technical Proficiency
Creative & Strategic
Project Management
Research & Analysis
Legal & Business Affairs
SKILLS. EXPERIENCE.